The main trend seen in biscuits is that companies are relying on umbrella brands
to diversify their product portfolios towards the premium segment. Such is the
case of Kraft Foods Venezuela, which in mid-2012 re-launched Oreo Fudge as well
Oreo Wafer Fudge. Oreo Fudge was available in Venezuela until 2004; at which
time other strategies were proposed for the Oreo brand.
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www.bharatbook.com/BiscuitsMarket
